WHO conducts awareness campaigns, each year focusing on an issue. Here we are looking at the World Blood Donor Day Campaign and focus this year is to ensure safe bold for saving mothers. The pregnancy and childbirth related complications are high and India ranks highest in neonatal and maternal deaths. One major cause of being severe bleeding after childbirth. The WHO campaign this year focuses on timely access to safe blood and blood products is essential for all countries ad a part of comprehensive approach to prevent maternal deaths. History about blood donations. The first successful blood transfusion was accomplished in 1818 but as the knowledge and research was insufficient there were failures. It was only 80 yrs later that the variation in RBC was discovered. With this discovery came the procedure of matching blood before donating it. the blood groups are A, B, AB and O then came the discovery of the Rh or the rhesus factor, which came up with +Rh or –Rh grouping. During the World War I the issue was preserving and transporting blood, for the soldiers, the process of effectively preserving, transporting and transfusion blood was achieved only during the 2nd world war. Major cities of United States saw blood banks in 1947 and blood donation was campaigned as a civic responsibility. Centrifuging and freezing of the blood now allows us to use each element to treat different disease. With all this advancement we have new regulations governing the donations and transfusion of blood as it has been identified as the pathway of transfer of Hepatitis C, HIV and other diseases. Human blood is precious and cannot be manufactured outside the human body. Millions of times each year, human blood is required to save the lives of people who suffer from disease or who are victims of accidents. WHO commemorates June 14th as world blood donation awareness day.